4 march, 2015

External Experience: Building Brand Day by Day with Customers

Fun, passion, sophistication, design, dream, humour, surprise, freshness, simplicity, curi ...

24 june, 2012

Values and value: relationship between the intangible and the financial in brand management

What is the objective of brand valuation? Is it possible to accurately express the value o ...

24 june, 2012

The Role of the Brand in Differentiating Companies in the New Economy of the 21st Century

Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to ...

24 may, 2012

Management Strategies for the Corporate Brand: the Role of the Reputation in Differentiation

The importance of corporate brands in the management of large companies is increasing, tur ...

24 february, 2012

The Case of Mahou-San Miguel, a Success Strategy for Commercial Brands

What do product brands have to do in order to shorten the distance between themselves and ...