Loading...
6
results
4 march, 2015
Marca
External Experience: Building Brand Day by Day with Customers
Fun, passion, sophistication, design, dream, humour, surprise, freshness, simplicity, curi ...
24 june, 2012
Marca
Values and value: relationship between the intangible and the financial in brand management
What is the objective of brand valuation? Is it possible to accurately express the value o ...
24 june, 2012
Marca
The Role of the Brand in Differentiating Companies in the New Economy of the 21st Century
Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to ...
24 may, 2012
Reputación & Riesgos Reputacionales
Management Strategies for the Corporate Brand: the Role of the Reputation in Differentiation
The importance of corporate brands in the management of large companies is increasing, tur ...
24 february, 2012
Marca
The Case of Mahou-San Miguel, a Success Strategy for Commercial Brands
What do product brands have to do in order to shorten the distance between themselves and ...
Página
of 1
